Roles
UI
Info
Zag
Redesigned the Smart Data Foundry website to feel more engaging and approachable, balancing technical depth with a fun, user-friendly experience.
Smart Data Foundry’s work is incredibly valuable, but their digital presence needed a spark to reflect that. My role was to bring energy and personality into the site—making sure it wasn’t just another corporate data platform. Through design tweaks, interactive touches, and a shift in tone, I aimed to make the experience feel fun, engaging, and welcoming, without losing its professionalism. It’s about showing that data can be approachable and even enjoyable when presented the right way.
