Annabelle

Thanos Hotels is a family-owned collection of luxury properties in Cyprus — including The Annabelle, Almyra, and Anassa, home to Condé Nast’s “World’s Best Spa.”

I was brought in to reimagine the brand and design a modular website that would be effortless for the in-house team to maintain and update.

To shape the creative direction, we immersed ourselves in the brand’s world — spending time with the founding family, exploring its history and values, and interviewing teams across every department, from marketing and dining to housekeeping.

I art-directed a series of photoshoots and brand films with Australian photographer Alicia Taylor, capturing the understated elegance of the properties and crafting a fresh visual narrative — one that balances refined luxury with an authentic, contemporary warmth.